Healthy living is not merely restricted to physical fitness, it is also about keeping yourself mentally and emotionally fit. This is why, for our illustration, we've picked up scenes of community living featuring healthy, happy people thriving in an overall fulfilling lifestyle.

Packaging seen on regular pharmaceutical labels tend to use repetitive shades common in the medical industry that look rather depressing. To complement the brand's idea of ensuring general wellness among people, we made use of more natural, happy and bright colours that help in building a sense of happiness and contentment while buying a Dr. Odin product.

Dr. Odin is a healthcare brand that promotes conscious living and a healthy lifestyle.
Here's a look at our concept photoshoot for the brand, where we portrayed the use of healthcare devices in everyday situations, like the breakfast table and the work desk, to convey the idea of keeping our health in check as part of our daily life.