Dr. odin

Visual design and shoots for a healthcare brand

#illustration
#packaging design
#concept shoot
about
Dr Odin is a healthcare brand that promotes the use of home healthcare products which keep you informed and on track. Since ensuring good health ought to be everyone's business, we tried to capture the importance of conscious healthy living and everything that comes with it!
team
Concept & Art Direction: Abhishek Durani, Tia Nagaraj, Rhea Mehta, Ishita Poddar, Netra Ajjampur, Abhiroop Roy
Illustration:
Tia Nagaraj, Netra Ajjampur
3D visuals: Abhiroop Roy
Photography: Smritim Dutta

website illustration

#illustration
#storytelling
Healthy living is not merely restricted to physical fitness, it is also about keeping yourself mentally and emotionally fit. This is why, for our illustration, we've picked up scenes of community living featuring healthy, happy people thriving in an overall fulfilling lifestyle.
team
Concept: Abhishek Durani, Tia Nagaraj, Rhea Mehta, Ishita Poddar
Illustration:
Tia Nagaraj, Netra Ajjampur

packaging
for Dr. odin

#packaging design
#storytelling
Packaging seen on regular pharmaceutical labels tend to use repetitive shades common in the medical industry that look rather depressing. To complement the brand's idea of ensuring general wellness among people, we made use of more natural, happy and bright colours that help in building a sense of happiness and contentment while buying a Dr. Odin product.
team
Concept: Abhishek Durani, Ishita Poddar
3D visualisation:
Abhiroop Roy

concept shoot
for Dr. odin

#photography
#artdirection
Dr. Odin is a healthcare brand that promotes conscious living and a healthy lifestyle.
Here's a look at our concept photoshoot for the brand, where we portrayed the use of healthcare devices in everyday situations, like the breakfast table and the work desk, to convey the idea of keeping our health in check as part of our daily life.
team
Design direction: Abhishek Durani,
Art Direction: Ishita Poddar, Abhiroop Roy, Netra Ajjampur
Hand model: Netra Ajjampur
Photography:
Smritim Dutta
Some posters for the brand, highlighting the importance of these everyday healthcare instruments
credits
Photography: @avirallens
check out more of our work