The visual identity of Habitat Cafe reflects this vision. We designed a submark logo with three coffee cups stacked on top of each other, symbolising the coming together of people, the joy of repeated drinks, and the creation of good memories. The colour palette features warm, inviting hues that evoke comfort and hospitality. We chose classic and timeless typography to enhance the welcoming atmosphere of the cafe.

In addition to the visual elements, we designed various physical collaterals to reinforce the brand identity. Custom-designed uniforms, produced in-house through our sister concern Sorted Print Shop, ensure brand consistency and quality. We also created custom coffee cards that talk about the speciality coffees, their roast profiles and the story behind the coffee served at Habitat. The easy-to-navigate menus reflect the cafe's warm atmosphere, and tabletop tent cards to encourage online ordering and promote specials and events, adding to the engaging environment of the cafe.

At Habitat, the uniforms are more than functional—they're part of the story. Designed and produced entirely in-house at Panic Press, the apparel serves as an extension of the cafe’s brand language: warm, human, and grounded in togetherness.

Each piece carries its own message. One tee reads “I’m picking up good vibrations,” while another says “Here’s all I’ve ever needed” above a sketch of friends catching up over coffee. The tone is casual and familiar—like overheard conversations at your regular adda. We intentionally avoided stiff or formal styling, choosing soft cotton fits and easy-wear silhouettes that reflect Habitat’s friendly and lived-in vibe.

The design of the staff uniforms also nods to the logo's stacked coffee cups. On black tees, the cups are labeled "Coffee," "Pastries," and "People"—three core ingredients of the Habitat experience. These graphics aren’t just decorative; they reinforce what the space is about and act as visual mnemonics for first-time customers. Even the lanyards, belts, and caps are on-brand, with phrases like “I believe in the love of ordinary things” stitched subtly into the seams.

The best part? You don’t have to squint to know you’re at Habitat. The staff become ambassadors of the brand with every tray they carry and every order they serve. The uniforms have become instantly recognizable—often popping up on Instagram stories and tagged posts—which tells us one thing clearly: when design makes people feel something, they remember it.

Habitat Cafe has quickly become a popular spot in Hyderabad, known for its inviting atmosphere and community favourite rooftop. The success of this branding project is evident in the positive feedback from customers, increased social media engagement, and a growing number of repeat visits. The unique identity and welcoming vibe of Habitat Cafe have made it a memorable destination for both locals and visitors.
Check out their instagram page here‍