The Local Bard Inc.

Critical digital media platform

Branding, Visual Identity, Illustration, 3D art
Year: 2020
The Local Bard Inc. is a digital content creation platform that describes itself as a "loud, critical, multi-faceted and a thought-provoking reflection of society.". They do just that in the form of humorous, witty and well-directed skits.
To translate this "voice in the noise", they came to Studio Sorted to visually develop brand identity and explore different ways to translate the boldness of this satirical content.
In a world full of nonsensical clatter, we bring Local Bard's ‘no-bullshit’ ideology to life with our straightforward and clear brand language, visual identity and graphic style. For this, we developed various collaterals and assets that had a loud, confident and vibrant visual identity.  Similarly, the colours come from a familiar palette that everyone can relate to.
How about some branding on our favourite soup cans? Our sassy 3D mouths and Local-Bard themed everyday objects unapologetically capture Local Bard’s whimsical moods and spicy comments on our society.
Creative direction: Abhishek Durani
Illustration: Tia Nagaraj, Netra Ajjampur, Divya Negi
Graphic design & Animation: Ishita Poddar, Tanmay Acharya, Rhea Mehta
3D visualisation: Nikhil Narayanan, Tanmay Acharya
Project management: Netra Ajjampur
Check out
more of our work