kakuna logo over background image of bar

Kakuna

A Mystical Culinary Bar in the Heart of Chandigarh

Scope
Branding, Visual Identity, Illustration, Packaging
About
Year: 2021
Kakuna is a popular culinary bar located in sector 7C of Chandigarh that promises to take its guests on a mystical and enchanting journey. The bar offers a unique and memorable experience to its guests, making it a favourite destination among youngsters in the Tri-City area.
DJ against kakuna backdrop on stage
The Context: Chandigarh
Kakuna is a diner by day and a club by night, offering a never-before-seen experience to the people of Chandigarh, Mohali, and Panchkula. The venue is a transformative space, allowing guests to enjoy themselves in its tranquil and cocoon-like spaces. The owners of Kakuna are well-known in the entertainment industry in Chandigarh, having previously founded CS Events or "Champagne Showers."
kakuna on chandigarh map
Kakuna: The Name
Kakuna's name is inspired by metamorphosis, the process of transformation from one phase to another. The venue itself transforms from a day diner to a full-fledged bar, making it truly resemblant of a space that changes with the times. Kakuna is a catchy, easy-to-spell, easy-to-pronounce name that has become a household name among locals.
kakuna logo elementskakuna logo with title 'escape the ordinary'kakuna branding logo collateralskakuna branding sticky tape
KAKUNA: The Culinary Bar
Kakuna promises to offer its guests a magical and mysterious experience. The branding and visual identity of the space reflect its exotic and mystical environment, allowing guests to truly be themselves and express themselves. The branding is inspired by tropical elements, natural and earthy colours, and a visual appeal oozing with luxury and finesse. The bar gives room for exploration and interpretation while clearly making a statement for its variety of guests.

The branding was also designed in such a way that it could be used in all shapes and sizes-right from the interior design to the minutest of printed collaterals, to its digital presence. With a variety of elements, play of shapes and forms of the logo, Kakuna’s branding is reflected in all its facets right from the menu, signages, illustrations, paper towels, uniforms and coasters to its furniture and murals.
kakuna logo with illustrationkakuna branding font pairingkakuna brand colourskakuna letterhead brandingkakuna official collaterals
kakuna coasters and brand graphics
Menu design & Other Collaterals
Kakuna's branding is designed in such a way that it can be used in all shapes and sizes, from the interior design to the minutest of printed collaterals and its digital presence. With a variety of elements, play of shapes and forms of the logo, Kakuna's branding is reflected in all its facets, from the menu and signages to illustrations, paper towels, uniforms, coasters, furniture, and murals.
kakuna food menukakuna menu design all typeskakuna sushi menukakuna menu opened upmenu design and napkin on table settingkakuna pizza and oven menucocktail at kakunafood at kakunafood at kakunakakuna coasters scattered with a wine glasskakuna drinks menupizza box at kakunaboxes with kakuna branding
Illustrations & Artworks
The illustrations at Kakuna are a reflection of its luxurious and eclectic appeal, adorning the space in various ways. The venue has become a favourite among youngsters in Chandigarh, Mohali, and Panchkula who often come to the bar for late-night events and parties. This has made it a popular search query on Google for locals looking for a unique nightlife experience.
kakuna signage illustrationskakuna bathroom signageanimals enjoying at kakunakakuna signage lightboxkakuna bathroom signagekakuna cocktail menucocktail menu in 3d setting
kakuna QR code menu with coasterskakuna menu scanner designcocktail on kakuna's bar counter
Kakuna is an enchanting and mystical destination in the heart of Chandigarh that promises to take its guests on a transformative journey. The venue's branding and visual identity are a reflection of its exotic and luxurious charm, making it a favorite among locals. With its unique offerings, Kakuna has become a popular destination for late-night events and parties, cementing its position as a must-visit spot for anyone looking for a memorable nightlife experience in the Tri-City area.
kakuna logo banner
Team
Creative direction: Abhishek Durani
Graphic design & Illustration: Ali Zaidi, Tanmay Acharya, Ritam Mukherjee, Sreeram K
Copywriting: Netra Ajjampur, Amisha Bonia
Design management: Netra Ajjampur

Clients: Viren Saggi, Yuvraj Gulati, Saurabh Singh Kohaal, Pulkit Mahajan, Rishi Khanna
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