kakuna

A culinary bar in Chandigarh, India

#branding
#visualidentity
#illustration
#menudesign
#packaging
kakuna logo over background image of bar
about
Kakuna is a culinary bar in Chandigarh-a place contrasting the chaos of city life, that promises to take its guests on a mystical and enchanting journey. Responsible for the visual identity and branding of Kakuna, Studio Sorted has worked on the overarching theme, name, logo, colour schemes, tone of voice, printed collaterals and marketing visual language. Keep scrolling as we take you on Kakuna’s exciting journey.
team
Creative direction: Abhishek Durani
Graphic design & Illustration: Ali Zaidi, Tanmay Acharya, Ritam Mukherjee, Sreeram K
Copywriting: Netra Ajjampur, Amisha Bonia
Design management: Netra Ajjampur
the context: chandigarh
Diner by the day and club by the night, Kakuna has a never-before offering to the people of Chandigarh. Located in sector 7C, Kakuna is one of the most loved destinations of Tri-City, and promises a unique and memorable experience each time its guests enter its premises.
kakuna on chandigarh map
kakuna: the name
Metamorphosis is a key aspect of life, where we transform from one phase to another, and this culinary bar allows its guests exactly that-a transformative, enjoyable and memorable experience in its tranquil and cocoon-like spaces.

While providing a transformative experience to its guests, the place itself transforms itself from a day diner to a full fledged bar, making it truly resemblant of a space that changes with the times.
Hence emerged-KAKUNA.

It was also of prime importance to name an upcoming destination at the heart of the city, something catchy, easy to spell, easy to pronounce and easy to talk about. Kakuna did just that, and is now one of the most frequented and loved restaurants in Tri-city.
kakuna logo elementskakuna logo with title 'escape the ordinary'kakuna branding logo collateralskakuna branding sticky tape
kakuna: the culinary bar
‘Come experience the Magic and explore the Mysterious’

The branding and visual identity of the space had to primarily reflect this exotic and mystical environment, allowing one to truly be, and express themselves. Inspired by tropical branding elements, natural and earthy colours, and a visual appeal oozing with luxury in finesse, Kakuna’s branding is a reflection of the place’s exotic, extravagant and curious charm. It gives room to exploration and interpretation while clearly making a statement for its variety of guests.
kakuna logo with illustrationkakuna branding font pairingkakuna brand colourskakuna letterhead brandingkakuna official collaterals
kakuna coasters and brand graphicsDJ against kakuna backdrop on stage
MENU DESIGN AND OTHER COLLATERALS
The branding was also designed in such a way that it could be used in all shapes and sizes-right from the interior design to the minutest of printed collaterals, to its digital presence. With a variety of elements, play of shapes and forms of the logo, Kakuna’s branding is reflected in all its facets right from the menu, signages, illustrations, paper towels, uniforms and coasters to its furniture and murals.
kakuna food menukakuna menu design all typeskakuna sushi menukakuna menu opened upmenu design and napkin on table settingkakuna pizza and oven menucocktail at kakunafood at kakunakakuna coasters scattered with a wine glasskakuna drinks menupizza box at kakunaboxes with kakuna branding
illustrations and artworks
kakuna signage illustrationskakuna bathroom signageanimals enjoying at kakunakakuna signage lightboxkakuna bathroom signagekakuna cocktail menucocktail menu in 3d setting
kakuna QR code menu with coasterskakuna menu scanner designcocktail on kakuna's bar counter
credits
Photography: @avirallens
kakuna logo banner
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