Branding Insights, Case Studies & Strategy Guides | Studio Sorted Blog

What We’re Thinking About

We started Sorted to build brands that feel real, not recycled. This space is where we break down how we do it—strategy frameworks, naming logic, visual systems, campaign rituals, and lessons from the brands we’ve helped shape. No jargon. Just stuff that works.

Packaging that Performs: How to Make Packaging Work (and Win)

Packaging isn’t just a surface, it’s your product’s first impression and performance tool. This blogpost outlines 8 principles from our talk, Pack to the Future: covering strategy, storytelling, sensory cues, layout science, and examples from Welly Belly, Imli Pop, Theka Coffee and more.

How to Build a Brand from Scratch in India (2025 Edition)

What does it actually take to build a brand that commands it's recall today? This no-fluff guide breaks down Studio Sorted’s approach to building Indian brands from scratch. With real case studies from Welly Belly, Fervor, Mysa, and more.