In 2020 due the the pandemic, celebrating Ganesha Habba became a challenge. Rising to the occasion,@claystationbangalore
put together a DIY eco friendly, naturally sourced and completely sustainable kit for Ganesh Habba, to make your Ganesha idol with your very own hands, in the company of your loved ones.
The kit came in 2 variations, which involved smartly placed packaging, a detailed illustrated instruction manual and a detailed step-by-step video for a fulfilling experience. #MakeYourOwn
Ganesha required packaging that was grand yet homely. We wanted to mimic the grandiose of taking a bottle of scotch out of its packaging and the feeling it evokes. The larger box meant for the mould version of this kit, was inspired by the experience of opening a box of your newly bought shoes. We left the cardboard packaging raw, simple and exposed, keeping it similar to the terracotta clay and the ease of using the kit.
Kudos to @nkhlnmwt
for the raw, candid illustrations of the face of this campaign.