MG's centenary celebrations were commemorated by a forward-looking campaign that harnessed the capabilities of Al generative models to breathe new life into some of their iconic vintage ads. Studio Sorted collaborated with MG to curate this campaign, and by harnessing Al tools like Midjourney, Photoshop generative fill, and picsi.ai, we crafted a collection of images that bring life to MG's beloved classic ads, in today's context.

MG is well known for creating magic with its futuristic style and rebellious attitude. While the brand and its products have evolved, the unwavering commitment to disruption, non- conformity, and carving its own path remains intact. This campaign was testimony to exactly that.

The campaign blended design with ai, to recreate MG's iconic vintage ads. Each detail, from tire rims to lighting, was meticulously addressed through numerous ai generations, and endless edits to reach that perfect sweet spot. This AI-aided design process added a fascinating complexity, intertwining the essence of tradition and technology, in a successful campaign.

In addition to a refreshed rendition of vintage ads, the campaign also featured vintage car models from the 80s and 90s, in company of some of India's renowned journalists. Teaming up with these journalists elegantly dressed in regal British attire, we blended the worlds of automobiles and journalism through our Al generation process, creating a never seen before blend of Al, artistry and nostalgia.

The campaign has been prominently featured across various media platforms, spanning social, digital, and podcasts. Some of the featured articles are below:
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Jagran India
Marketing Maverick
Marketing Mind
Journalists' posts
Bizmudra
exchange4media
Media Infoline
Autoguide India