The visual identity had to feel timeless yet intentional—as if Rozana had always existed, just waiting to be discovered.The logotype nods to a classic seal—rooted, dignified, familiar. Colours evoke the old kitchens of the North: burnt saffron, aged brass, faded indigo. Typography walks the line between poetic and regal. Every visual decision was made to honour the aesthetic and emotional memory of a land before lines divided it.

The Rozana experience lives in the details—from the dum pots stamped with the Rozana seal, to the cocktail names that draw from folklore and forgotten places. Every interaction with the brand, whether it’s a menu, a server’s greeting, or a piece of branded crockery, is rooted in the same question:What would this feel like if it were written by history?

At the heart of Rozana’s menu lies the Seven Northern Styles of Cooking—each a testament to regional techniques passed down over centuries:
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- Dum (sealed and slow-cooked)
- Dhungar (coal-smoked)
- Angaar (flame-charred)
- Sigdi (coal-grilled)
- Bhagaar (tempered)
- Homestyle (pressure-cooked)
- Shinwari (wok and earthen-pot cooked)

These are not just methods. They are windows into a world before partition, when spices, stories, and smoke connected generations.Our design for the menu and brand language ensured that these traditions didn’t feel like footnotes—they felt like acts of reverence.