theka coffee

Rebrand for a premium, yet affordable cold coffee brand
As seen on Shark Tank India

#visualidentity
#packaging
#branding
#brandstrategy
#photography
Desi style Theka themed matchboxes
about
A cold coffee brand that got featured on Shark Tank India, Theka Coffee went through an all round rebrand to reflect its cool, laidback and authentic style, a.k.a. 'Bhayankar Chilled' style.
Theka Coffee is a new generation coffee chain that serves premium quality coffee at affordable prices. The coffee is also cold-brewed, making it high in caffeine and low on acidity.
team
Concept & Creative direction: Abhishek Durani, Tanmay Acharya
Graphic design & Illustration: Tanmay Acharya, Saniya Ahmed
UI and UX design: Sreeram K, Rhea Mirje
Shoot creative direction: Abhishek Durani, Anurag Baruah
Shoot art direction: Netra Ajjampur
Copywriting: Devargh Mukherjee
Design management: Netra Ajjampur
Theka coffee bottles arranged together
rebrand announcement
ad campaign & concept photography
Desi santra cold coffeeBerry Piya milkshakeNut Khatt cold coffeeMinto rani cold coffeeChocolatey patola milkshakePopcorn pataka cold coffee
menu design
Theka coffee menutheka coffee menu
theka app user interface design
Theka themed popcorn boxes
theka coffee in action
whole range of theka coffee bottlesTheka coffee cart in PuneTheka coffee being served in dry ice bucketTheka coffee lover with the cartFoodies enjoying theka coffeefriends enjoying theka coffee
Instagram image credits: @tummytrendsandtales and @the_sporkful_
theka coffee in the news
Theka in the newsTheka in the newsTheka in the newsTheka in the news
more from this project coming soon
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